Hikayat is proud to announce an extraordinary collaboration with Layung, a visionary brand renowned for its unique fusion of traditional and contemporary fashion. Together, the two brands will launch an exclusive Baju Raya collection for 2025, combining Hikayat’s timeless Baju Melayu with Layung’s innovative Baju Kurung designs, inspired by the graceful elegance of the Kimono.
This partnership brings together the best of both worlds — the rich heritage of Malay traditional wear and the refined artistry of Japanese-inspired design. Layung, known for pushing boundaries with its bold and creative approach to women’s fashion, adds a distinctive twist to the classic Baju Kurung by incorporating elements of the Kimono, resulting in a fresh, sophisticated look perfect for the Hari Raya festivities.
“We are thrilled to collaborate with Layung on this special collection,” says Hikayat’s creative director. “Our goal has always been to honor tradition while embracing modernity, and with Layung’s innovative designs, we’ve created something truly unique. This collection blends cultural influences in a way that not only celebrates heritage but also brings a fresh perspective to Raya fashion.”
The **Hikayat x Layung** collection will feature coordinated sets of Baju Melayu for men and Baju Kurung for women, with Layung’s signature Kimono-inspired silhouettes adding an elegant and unexpected twist to traditional wear. The Baju Kurung in this collection will feature wide, flowing sleeves, structured waistlines, and artistic fabric draping, all inspired by the timeless beauty of the Kimono while maintaining the essence of the classic Baju Kurung.
Layung’s creative director shared their excitement: “Working with Hikayat has allowed us to create something truly magical. Our designs pay homage to both Malay and Japanese cultures, combining the modest beauty of the Baju Kurung with the refined elegance of the Kimono. We wanted to offer women something that feels both familiar and new, perfect for those who want to stand out during Hari Raya.”
The collection will showcase a range of color palettes and fabric choices, blending soft, luxurious materials with vibrant tones and patterns inspired by both cultures. From traditional batik motifs to subtle, kimono-style patterns, each piece is a work of art designed to make a statement. Hikayat’s Baju Melayu, crafted with the brand’s signature premium fabrics, complements the women’s collection perfectly, creating a cohesive look for couples and families celebrating the festive season together.
As with all Hikayat collections, quality is at the forefront. The garments are designed not only for style but for comfort, ensuring that wearers feel at ease throughout the day’s celebrations. The use of breathable, lightweight fabrics makes the collection ideal for the warm festive season, while intricate detailing and elegant tailoring ensure that every piece reflects the highest standards of craftsmanship.
Set to launch in early 2025, the **Hikayat x Layung** collection has already generated buzz among fashion lovers looking for something bold and different for their Hari Raya celebrations. This collaboration brings a fresh wave of innovation to traditional wear, offering fashion-forward individuals the opportunity to honor their heritage while embracing modern influences.
Get ready to experience a fusion of cultures, where Malay tradition meets Japanese elegance, and celebrate Hari Raya in style with **Hikayat x Layung** — a collection designed to make your festive moments unforgettable.